As a Virginia native, I’m incredibly disappointed in this move by George Mason.
The university unveiled Thursday a redesign of its logo, completing its three-year-long rebranding.
The logo, which has a look so simple that it’s ugly, will be the new image for both the college and its athletics program. It apparently “asserts George Mason’s emerging identity as a national top 50 public university and Virginia’s top-ranked university for innovation and upward mobility, as well as the commonwealth’s largest, most innovative, and most diverse university,” according to a news release from the school. (RELATED: Looks Like Bronny James Is Headed To Duquesne … Maybe)
The release says that the “GM” brand will separate the university as the globe’s only college to use those particular initials in a logo … cool? It’s also meant to recognize “that the broader community commonly refers to the university as ‘George Mason,’ not just ‘Mason’ and no longer ‘GMU,'” the release said.
Beginning in 2021, the rollout of George Mason‘s rebrand was a buildup to the 50th anniversary of the school in 2022, with an updated logo to go with it that “proclaims the university’s distinct approach to education as All Together Different.”
And all that sounds nice and all … but all I’m seeing is fugly.
New @GeorgeMasonU logo revealed! #AllTogetherDifferent #MasonNation 💚💛
📷: OUB pic.twitter.com/kzC4P3qHnk
— George Mason University (@GeorgeMasonU) April 25, 2024
A new athletics identity has been introduced for the George Mason Patriots. The GM monogram distinguishes the university as the only to use those initials in its logo and refers itself as George Mason, not Mason or GMU. Also used for institutional branding. #MasonNation #newlogo pic.twitter.com/V8JR5MXokB
— College Sports Logos (@college_logos) April 26, 2024
And they’re being absolutely roasted for it, as they should be.
Looks like an unplanned pregnancy after a one night stand between General Motors and John Deere.
— Mr. J (@BOS2DMV) April 25, 2024
Turn the comments off
— Sean (@seanwr1983) April 26, 2024
can you unreveal it?
— Keirsten (@keirstenfaith) April 25, 2024
Logo so bad I gotta ratio you
— Stephen (@killinmestephen) April 25, 2024
It’s even worse when you realize someone got paid a lot of $$$ to create this.
— Dave Nienaber (@DJNienaber) April 25, 2024
Go back to the drawing board, George Mason! This ain’t it!